Insurance.com, an affiliate of Fidelity Investments, launched a national print and online campaign from Mullen
, Wenham, Mass., as the site's first major ad campaign. Print ads will run in Business Week, Time, USA Today
and The Wall Street Journal
. Online ads will appear on CNNfn.com, CBS MarketWatch and other sites. The ads convey the message that insurance buying is easy through Insurance.com
. Insurance.com faces tough competition, however from sites such as eCoverage, which recently launched a national TV campaign.
Copyright June 2000, Crain Communications Inc.