kicks off ad campaign

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Most Popular, an affiliate of Fidelity Investments, launched a national print and online campaign from Mullen, Wenham, Mass., as the site's first major ad campaign. Print ads will run in Business Week, Time, USA Today and The Wall Street Journal. Online ads will appear on, CBS MarketWatch and other sites. The ads convey the message that insurance buying is easy through faces tough competition, however from sites such as eCoverage, which recently launched a national TV campaign.

Copyright June 2000, Crain Communications Inc.

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