Instant Auto Insurance, Irving, Texas, consolidated its $6 million account with New & Improved Advertising, Scottsdale, Ariz. The direct marketer of auto insurance moved media without a review from Davis Group, Austin, Texas, to New & Improved, its creative agency. Instant Auto breaks a campaign today in five states and plans to expand its efforts nationwide in the next four years. The advertising from New & Improved will debut in Arizona, Colorado, Indiana, New Mexico and Texas.
Copyright January 2000, Crain Communications Inc.