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INSURER'S EMPLOYEES LEND HAND TO AD PUSH

Published on .

Allstate Insurance Co. wants customers to realize they're in good hands-one set at a time. In a campaign breaking July 13 during Major League Baseball's All-Star Game, the No. 2 insurer in the U.S. will portray its commitment through six employees' stories in TV, radio and print ads. Allstate wouldn't say how much it will put behind the campaign but acknowledged this year's budget will exceed the estimated $85 million it spent in 1998. The agency is Leo Burnett
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