The service is backed by British Telecom, which will facilitate ADChannel's delivery via its City Media platform, which can also operate outside the U.K. The first agency on board is Lowe Howard-Spink London. A subscription costs $22,800 for one year. An agency's own work is free to download; a rival's costs $16 per ad.
CSN is also working with agencies in Duesseldorf and "talking with people" in New York, though Paris is its next target. "We have an aggressive international expansion strategy," says Fairfull.
Copyright March 1997, Crain Communications Inc.