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Int'l Hockey League inks Bud Ice, Coca-Cola

Published on .

The International Hockey League has signed up its first corporate sponsors: Anheuser-Busch's Bud Ice; Coca-Cola Co.; Canstar, a marketer of hockey equipment; and Starter, the top licensed apparel marketer in sports. Bud Ice has pledged to be a major advertiser on games once the league gets a TV contract, and Coca-Cola will support a street hockey grass-roots program called ``The Coca-Cola/IHL Street Stars.''

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