Int'l Home Foods consolidates at Y&R

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International Home Foods consolidated its $30 million to $40 million ad account at Young & Rubicam, New York. Y&R, which already handled billings of $20 million to $25 million, adds creative duties on brands including Polaner fruit spread, Crunch & Munch snacks and Ro-Tel pasta that were previously handled by Warwick Baker & O'Neill, New York. Y&R also will take on media duties for all brands, previously handled in-house.

Copyright November 1996, Crain Communications Inc.

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