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INTEGRA AD IN THE WIENER'S CIRCLE

Published on .

American Honda Motor Co.'s Acura pits its Integra against the Oscar Mayer Wienermobile in a new network TV and magazine campaign. The 30-second spot from Ketchum Advertising, Los Angeles, concludes that next to a rolling wiener, the Integra is "the second most fun car on the road." The hot-rodding hot dog plays into the interest in popular culture icons of Generation Xers and young baby boomers, key targets for the Japanese sports coupe. Previous ads have rolled the car down a life-size Hot Wheels track and on a life-size set of Milton Bradley's Game of Life.
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