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Intel asks Messner, DSW to join forces on media

Published on .

Euro RSCG DSW Partners and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, are creating a joint team to manage Intel Corp.'s estimated $100 million media account at the behest of Intel. Messner Vetere joined DSW on the Intel creative roster in February, but DSW has been handling planning and buying.

Copyright September 1998, Crain Communications Inc.

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