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Intel backs out of Super Bowl

Published on .

Tech marketers are running on and off the field for the Super Bowl. Intel Corp., Santa Clara, Calif., said it scuttled plans to advertise on Super Bowl XXXIII next Sunday, even as Apple Computer, Cupertino, Calif., said it changed its mind and would suit up for the game. Intel said it has asked Fox to find a buyer for its two 30-second slots. Intel had been expected to use the event to kick off teaser advertising for its Pentium III. But a spokeswoman said Intel decided there would be too much time between the game and the chip's launch later this quarter.

Copyright January 1999, Crain Communications Inc.

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