"There are obvious strengths for Messner to be in the consumer space," said an Intel spokeswoman, noting the agency's consumer ad experience. "I think we've found a way to play up the strengths" of both Messner and DSW. Messner's Intel work also will run in global markets, which are managed by the Euro RSCG network.
Messner's first Intel TV campaign broke last month, in a distinct creative departure using humor to show what happens in a world short on "processing" power. Spots asked: "Time for a Pentium II processor?"
Copyright October 1998, Crain Communications Inc.