Intel consolidates consumer acc't at Messner Vetere

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Intel Corp., Santa Clara, Calif., consolidated consumer advertising at Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, eight months after Messner joined Euro RSCG DSW Partners, San Francisco, on Intel's U.S. account. DSW, a tech agency that has worked with Intel since 1990 and helped turn the chip giant into a widely known consumer brand, will continue to handle business-to-business and interactive advertising. But since consumer advertising accounts for the lion's share of Intel spending, Messner emerges as Intel's lead agency based on billings.

"There are obvious strengths for Messner to be in the consumer space," said an Intel spokeswoman, noting the agency's consumer ad experience. "I think we've found a way to play up the strengths" of both Messner and DSW. Messner's Intel work also will run in global markets, which are managed by the Euro RSCG network.

Messner's first Intel TV campaign broke last month, in a distinct creative departure using humor to show what happens in a world short on "processing" power. Spots asked: "Time for a Pentium II processor?"

Copyright October 1998, Crain Communications Inc.

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