Excite said its system was able to catalog merchants using any type of e-commerce software and allow users to make direct purchases from those sites. The service uses Excite's personalization technology to allow users to customize product searches. It also uses Intel's new iCat e-commerce software division and MatchLogic, Excite's direct marketing and tracking division.
The new Excite Shopping Service is expected to be launched later this year. Andy Halliday, Excite's VP of e-commerce, said the portal would earn revenue from ad pages on its shopping service and through commissions on purchases. Excite said it would name a third-party provider to supply product reviews and that it would not rule out product comparisons on the service.
Copyright April 1999, Crain Communications Inc.