INTEL PITCHES A MOVIE WITH HOLLYWOOD ONLINE; BIDDERS SURFACE FOR LEXIS/NEXIS; MOVIEFONE MOVES BEYOND THE PHONE; OTHER NEWS:

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Intel Corp. is going online to promote "The Journey Inside: A Learning Adventure in High Technology," an educational movie about computers that Intel created and sponsored. The movie, now showing in Imax-format theaters, is being advertised on Hollywood Online, a film promoter with venues on America Online, CompuServe and eWorld. The Intel area, featuring information about Intel as well as downloadable video clips from the movie, is Hollywood Online's first non-studio client. "It'll be in theaters, so it can be in our movie area, but because it's related to computers, using interactive multimedia is a great way to learn about Intel," said Stuart Hal-perin, exec VP-marketing at Hollywood Online.

Times Mirror Co., Thomson Corp. and Reed Elsevier are reportedly among the parties interested in purchasing Mead Corp.'s Lexis/Nexis unit with bids of up to $1 billion. The involvement of Thomson and Reed Elsevier wasn't a surprise; analysts had said Mead's service would be most valuable to a non-U.S. company that wanted to use it as a foundation for a U.S. service. Times Mirror operates a rival legal information operation called Matthew Bender & Co.

Moviefone, a telephone-based movie information service, last week unveiled its first interactive kiosk at Sony Plaza in New York. MovieLink, as the new service is called, offers film clips, movie descriptions provided by Entertainment Weekly and theater schedule information. Users can also purchase tickets with a credit card. Moviefone plans to expand the service to Los Angeles and eventually online.

Miller Brewing Co. signed a four-year strategic marketing partnership with NTN Communications. ... U S West Marketing Resources expanded its CityKey hotel room information service to Orlando after a test in San Francisco. ... Walt Disney Co.'s Discover will go online early next year with Unet 2 Corp., a private developer of online services.

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