Intel recruits Homer for Web campaign

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Intel Corp. this week begins a Web campaign featuring Homer Simpson to steer traffic to the chipmaker's Web site, where Homer will offer advice on picking PCs and other technology for gifts. The holiday campaign, complementing a Homer-inspired TV spot that broke Nov. 8, was created by Euro RSCG DSW Partners, Salt Lake City and San Francisco.

Copyright November 1998, Crain Communications Inc.

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