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Intel's co-op Web program still just $150 mil promise

Published on .

Intel Corp.'s Web ad co-op program has boosted PC advertising on the Internet, but many PC marketers still aren't entirely sold on the new medium.

The result is that "Intel inside" on the Web--in which the chipmaker pays up to 75% of PC makers' interactive media buys--hasn't yet delivered the volume many sites had anticipated.

For more on this story, see INTERACTIVE

Copyright July 1998, Crain Communications Inc.

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