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Intel tries Super Bowl whodunit

Published on .

Intel Corp., Santa Clara, Calif., will run a one-minute film noir "whodunit" spoof in the second quarter of the Jan. 25 Super Bowl telecast in which a Pentium II chip is missing and a BunnyPerson detective--with voiceover by Steve Martin--tries to solve the mystery. Intel will ask viewers to go to the Web to vote for one of three BunnyPeople suspects. That will determine which version of a 30-second spot ending the film Intel will run in the game's fourth quarter. Euro RSCG Dahlin Smith White, Salt Lake City, created the campaign.

Copyright January 1998, Crain Communications Inc.

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