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Intel ties with Smithsonian

Published on .

Intel Corp. said it will be a corporate partner of the Smithsonian Institution's 150th anniversary promotion in 1996. The chip marketer, one of a handful of marketers teaming up with the museum's promotion, will provide money and technology. Intel is looking for ways to use technology, such as the Internet, to make Smithsonian treasures accessible to the world.

plans new ad drive
The Georgia Department of Industry, Trade & Tourism introduced preliminary versions of its $8.5 million marketing campaign to state business leaders and boosters. The print and TV ads, which will debut in September, include footage (subject to final permission) from "Driving Miss Daisy" and "Gone With the Wind," as well as clips of Jimmy Carter, the Rev. Martin Luther King Jr., Coca-Cola Co., the Olympics and the rock band R.E.M. J. Walter Thompson Co., Atlanta, handles.

Copyright 1995 Crain Communications Inc.

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