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Intellipost launches BonusMail

Published on .

Direct response company Intellipost Corp. this week launched BonusMail, a system that rewards consumers for receiving, reading and responding to targeted e-mail promotions. Using BonusMail, members receive "Rew@rds" credits they can cash in for prizes like CDs and frequent flier miles, from reward providers including The Gap, Foot Locker, Barnes & Noble, MCI Communications Corp., Pizza Hut, United Airlines Mileage Plus, Tower Records, Spiegel and others. The first e-mail promotion allows selected members to earn 1,000 Rew@rds credits plus the opportunity to join Meridian 59, The 3DO Company's online gaming service.

Copyright July 1997, Crain Communications Inc.

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