×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Intellipost becomes MyPoints.com

Published on .

Online direct marketing company Intellipost Corp., San Francisco, is changing its name to MyPoints.com. The company serves nearly 2 million consumers who receive advertising and earn rewards through its membership services. Intellipost, which bought MyPoints.com from database services company Experian in 1998, said the change aligns its corporate and consumer brands

Copyright February 1999, Crain Communications Inc.

In this article:
Most Popular