Inter.net seeks agency for global ad campaign

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Inter.net, the consumer division of business Internet services supplier PSINet, is searching for an agency to handle a global branding campaign. Trone Advertising, Greensboro, N.C., is PSINet's agency of record for its business-to-business operations. PSINet plans to spin off newly formed Inter.net later this year. PSINet created Inter.net as a compilation of consumer ISP and portal businesses from around the world that PSINet has acquired. Inter.net began operations in April with about 550,000 users in 27 countries.

Copyright May 2000, Crain Communications Inc.

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