seeks agency for global ad campaign

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Most Popular, the consumer division of business Internet services supplier PSINet, is searching for an agency to handle a global branding campaign. Trone Advertising, Greensboro, N.C., is PSINet's agency of record for its business-to-business operations. PSINet plans to spin off newly formed later this year. PSINet created as a compilation of consumer ISP and portal businesses from around the world that PSINet has acquired. began operations in April with about 550,000 users in 27 countries.

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