WHAT'S THERE: Oodles of tips on cooking, recipes and party planning. The site allows you to customize your own kitchen, be it Eurostyle, traditional or one that harks back to the '50s. Kraft offers an extensive cookbook that includes recipes like pasta primavera, curried salmon sandwiches and homemade macaroni and cheese. The site is clean and colorful and offers loads of creative inspiration for those running a little low on fresh ideas.
WHO CREATED IT: Strategic Interactive Group, Boston
WHAT'S THERE: After selecting one of eight personal guides and providing such information as whether you would rather drive cross-country with Madonna or the Cookie Monster, you can really comb through this site. Find a store, get a coupon and help your guide cut his hair with the help of some Shockwave scissors! It's a fun site to surf through and grab coupons on your way out the door. But through a bit of Netscape cookie magic, you have to keep returning or your guide's hair gets long.
WHO CREATED IT: Clear Ink, Walnut Creek, Calif. (http://www.clearink.com)