WHAT'S THERE: With 1,300 pages of content and enough technical goo-gaws to satisfy even the most discriminating Web surfers, General Motors' corporate home page is a Cadillac in a world of Chevys (yes, we realize they're both GM cars). There's basic info on all the GM makes, including links to divisional home pages. The site is at its best when you use all the bells and whistles-including Shockwave and QuickTime VR-but there's plenty here for the newbie.
WHO CREATED IT: GM's Electronic Data Systems unit, with CKS Interactive (http://www.cks.com) and GM agencies.
WHAT'S THERE: The coolest part of the site is its Kid's World area that features a No Cavities Clubhouse, a story/coloring book (that was only coloring in red when we tried to color) and a direct e-mail to the Tooth Wizard. Conservatively designed, this very corporate site also has product information, company history and shareholder info. Colgate also links to other dental-related sites, like the American Dental Association.
WHO CREATED IT: Young & Rubicam, New York, with Organic Online (http://www.organic.com).
WANT MORE REVIEWS?
Go to Ad Age's Web site (http://www.adage.com/IMM/critique.html).