INTERACTIVE: AD AGE CYBERCRITIQUE OF THE WEEK: NISSAN'S MR. K IS SPECIAL

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NISSAN

http://www.nissan-na.com

http://www.nissan-usa.com

WHAT'S THERE: With so many marketing sites becoming either no-fun infor-mation or all-fun games and digizines, it's good to see someone do both well.

Nissan has split its Web presence into two parts: a corporate site and a consumer site. The corporate site (nissan-na.com) offers some nice features, like the Nissan tour.

But true kudos goes to the consumer site, which is moving toward real integration with marketing plans.

There's a way to register and keep a "Personal Travel Journal" showing where you've been on the site so you can find your way back easily.

The best part is the upper righthand corner of the site's pages. Here you find a rotating set of subtle graphics (exit signs, Mr. K smiling, etc.), which lead to pages about roadside attractions and pearls of wisdom from Mr. K.

"Boredom is the enemy," says one of the online postcards you can send from here. If you agree, you'll find a friend in Mr. K.

WHO CREATED IT: Cybersight, Santa Monica, Calif. (http://www.cybersight.

com), with TBWA Chiat/Day, Venice, Calif.

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