INTERACTIVE;ADAGE CYBERCRITIQUE OF THE WEEK;DON'T BE A PEST;WEB RETAIL 101

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ORKIN PEST CONTROL

http://www.orkin.com

WHAT'S THERE: Bugs. Lots of them. And we don't mean the computer kind. This site gets off to a humorous start with a graphic of a bug that crawls across the screen as the home page downloads. But the whimsy doesn't last; the rest of the site contains down-to-earth, factual information about ants, termites, roaches, fleas and rodents. It's great for a school science project but definitely not something you'll want to read on an empty stomach.

WHO CREATED IT: HomeCom Communications, Atlanta (http://www.homecom.com)

KMART CORP.

http://www.kmart.com

WHAT'S THERE: Kmart seems to be stuck in the old-school method of creating Web sites: Turn your company's annual report into an electronic brochure. The site's sections cover press releases, a company profile, financial information and the like; the store locator leads to an 800-number instead of the expected interactive device. An area devoted to advertising promotions features slow-loading graphic images and short descriptions of some featured products. What's missing is some attitude.

WHO CREATED IT: In-house

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