INTERACTIVE;ADAGE;CYBERCRITIQUE OF THE WEEK;MCDONALD'S TAKES A BREAK;SUBWAY'S ON TRACK

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MCDONALD'S CORP.

http://www.mcdonalds.com

WHAT'S THERE: This is two sites in one: one for kids and one for grown-ups. Both parts contain a ton of content, including nutrition info, company history, community service initiatives, games and McDonald's factoids. The design is colorful and cleanly executed, and there's a lot of neat server-push animation. If only the content were as engaging.

WHO CREATED IT: Organic Online, San Francisco (http://www.organic.com)

SUBWAY SANDWICHES AND SALADS

http://www.subway.com

WHAT'S THERE: Subway describes its site "Subpages" as "tulips of truth rooted in the soil of satisfaction." Translation: Groovy tidbits and fun facts intertwined with marketing basics: Subway locator, info on product specials and quick shots of shops in other countries. Shockwave and Java make the Amazing Virtual Subway game a treat: Eat as many subs as you can before finishing your soda.

WHO CREATED IT: Hal Riney & Partners/Heartland, with Streams Online Media Development (http://streams.com), both Chicago

WANT MORE REVIEWS?

Go to Ad Age's Web site (http://www.adage.com/IMM/critique.html).

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