Charles Martin Jr. was named VP-publishing and advertising at IBM Corp.'s telecommunications and media industry solution unit, White Plains, N.Y., from publisher, Interactive Age
, Manhasset, N.Y. Interactive Age
folded its print edition earlier this year. Mr. Martin will oversee IBM's efforts to market its hardware and software to the advertising and publishing industry. The appointment suggests IBM is planning to make a bigger push in those markets, which have long been dominated by Apple Computer.