How the interactive agency Goliaths compare

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Poppe Tyson, New York
Founded:1917
Emphasis:Marketing communications, especially for considered-purchase brands, with interactive and database systems expertise
Approximate '96 revenue:$30 million
Approximate interactive revenue:$12 million
Net loss for six months ended Sept. 30:$676,000
Key clients:IBM, Toshiba, General Motors, Merrill Lynch, Chase Manhattan Bank
Principals:Fergus O'Daly, chairman-CEO; David Carlick, exec VP; Thomas Wharton Jr., senior VP
Employees:About 500
Other offices:Jersey City, N.J.; Pittsburgh; Cleveland; Los Angeles; Mountain View, Calif.; Palo Alto, Calif.
Units:Poppe Tyson Interactive, DBM Group
Stock market data:Postponed an initial public offering in December that would have raised $30 million

TN Technologies, Westport, Conn.
Founded:1996; subsidiaries date back to 1987
Emphasis:Digital interactive marketing
Approximate '96 revenue:$38 million
Approximate interactive revenue:$29 million
Net loss for nine months ended Sept. 30::$1.74 million
Key clients:AT&T, Levi Strauss, Royal Caribbean, S.C. Johnson, U.S. Postal Service
Principals:Greg Blaine, chairman-CEO; G.M. O'Connell, president-chief operating officer; Robert Greenberg, president, R/GA Interactive; Robert Allen, president, Modem Media; Douglas Ahlers, president, Relationship Technology Group
Employees:About 300
Other offices:New York; Chicago; San Francisco; Seattle; Portland, Ore.; Toronto; Hong Kong; London
Units:Modem Media, Northern Lights Interactive, Relationship Technology Group, R/GA Interactive, Cf2GS
Stock market data:IPO is pending

CKS Group, Cupertino, Calif.
Founded:1987
Emphasis:Integrated communications
Approximate '96 revenue:$90 million (adjusted for pending acquisitions)
Approximate interactive revenue:$30 million
Fiscal '96 net income::$5.7 million (year ended Nov. 30)
Key clients:MCI, General Motors, Citibank, Microsoft, Dun & Bradstreet, Visa
Principals:Mark Kvamme, chairman-CEO; Thomas Suiter, executive creative director; William Cleary, founding senior partner
Employees:About 500
Other offices:San Francisco; New York; Portland, Ore.; Washington, D.C.; Raleigh, N.C.; London; Munich; Vienna; Hamburg
Units:CKS Partners, CKS Interactive, CKS Pictures, CKS Europe (pending), Schell/Mullaney, Donovan & Green, McKinney & Silver (pending)
Stock market data:Went public in December '95 at $20 per share

Copyright March 1997, Crain Communications Inc.

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