INTERACTIVE;ANATOMY OF A DEAL;WEB CONSOLIDATION UNITES LYCOS, POINT

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The deal: Internet catalog Lycos (http://www.lycos.com) acquires Point Communications Corp.

(http://www.pointcom.com) publisher of an online review and ratings guide.

The players: Bob Davis, president-CEO of Lycos, and Christopher Kitze, president-chief operating officer of Point.

The price: $3 million.

The details: Imagine if your library card catalog suddenly told you not only what books were in your library but whether they were any good. That's what Lycos and Point want to accomplish.

Lycos, looking to expand from an academic-tinged search service to a money-generating full provider of Internet information, believes offering site reviews is one answer to the increasing clutter on the World Wide Web. Point, founded late last year, has compiled 4,000 reviews to date, but hasn't had the financial oomph to expand the way it wants to.

"It's apparent that what's happening in the market is--I won't use the word consolidation--but things are expanding so fast that to continue growth of your service requires" additional resources, Mr. Kitze said.

Point reviews sites based on three criteria: service, content and presentation. Sites can get a maximum of 50 points in each category. Lycos, whose financial backers include CMG@Ventures, will use Point's reviews to enhance its catalog of more than 9 million Internet documents. Within a month, sites that come up during a Lycos search will bear a Point icon if a review is available. The two companies will offer joint advertising packages at prices to be determined.

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