INTERACTIVE;BULLETIN BOARD;UNLIKELY DEVELOPER OFFERS WEB AD SOFTWARE;CHRYSLER-PLYMOUTH REVS CD WITH GAMES, DATA;PRICE WATERHOUSE TAKES STAKE IN NETCOUNT;'COMPUTER SHOPPER' PLANS GIANT WEB STORE;NEW SERVICE PAYS CONSUMERS TO CLICK ADS;MICROSOFT, COMPUSERVE STRIKE ALLIANCE;OTHER NEWS:

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Bellcore, a company better known for telecommunications technology and engineering, today starts marketing software for managing online advertising. Adapt/X Advertiser will offer management, planning, transaction and placement tools that are driven by smart agent technology and cost between $30,000 and $125,000.

Chrysler Corp.'s Chrysler-Plymouth Division this month starts distributing the Virtual Auto Plaza CD-ROM, created by Shamrock Communications, Sausalito, Calif. The free disc, available at computer stores nationwide, offers vehicle data and games from LucasArts and Davidson Associates.

Price Waterhouse acquired a minority stake in NetCount, a provider of Web traffic counting services. The two companies will co-market under the NetCount/Price Waterhouse name. The deal provides a boost for NetCount, which is seeking to distinguish itself from Internet Profiles Corp., the industry's major player.

Ziff-Davis Publishing Co.'s Computer Shopper this fall will launch NetBuyer, a Web shopping service for computer products. Vendors will be able to list their products on the NetBuyer database for a small, yet-to-be-determined fee.

Maritz, a St. Louis incentive promotion company, launched Goldmail (http://www.goldmail.com), a service that rewards users who click on interactive advertising. Participating marketers, which pay 10 cents to 50 cents per response, include Holiday Inn and Spiegel.

CompuServe will be the first licensee of Microsoft Corp.'s new Normandy technology for commercial Internet services. As part of the deal, Microsoft will provide access to CompuServe's WOW! and CompuServe Information Service from Windows 95.

The Audit Bureau of Circulations will provide third-party auditing of Web sites to industry-developed standards. .*.*. Cox Communications and Comcast Corp. invested in @Home, a company planning to offer a cable modem online service later this year. .*.*. Newsweek launched on America Online with charter advertisers Chrysler-Plymouth, Federal Express, American Honda Motor Co., Toyota Motor Sales USA's Lexus and Ford Motor Co.'s Lincoln-Mercury.

DISCUSSION OF THE WEEK

Will Slate, the Microsoft Web zine edited by Michael Kinsley, be a virtual mouthpiece for Chairman Bill Gates? Will publications like this cross the lines distinguishing editorial from advertising? Share your views on Ad Age's Digital Media forum (http://www.adage.com/InterActions/index.html). Or send e-mail to IMM Editor Debra Aho Williamson at daw@crain.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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