Songline Studios' Web Review (http://www.webreview.com) will relaunch on Sept. 24, backed by publisher Miller Freeman Communications. Miller's Web Techniques and its trade show group will sell sponsorships for Web Review, which stopped producing new content in May to focus on building the subscriber base. Microsoft Corp. is providing a one-time $50,000 investment in the site.
A U.S. District Court judge in St. Louis denied a request by Maritz Inc.'s Goldmail for a preliminary injunction against competitor CyberGold, Berkeley, Calif. Goldmail filed suit against CyberGold in July (AA, July 15), charging trademark infringement and unfair competition. Both services offer to compensate consumers for reading ads online. Goldmail expected to settle remaining litigation last week, said Dawn DeCost, Goldmail ad director.
Online grocery service Peapod in October will introduce ad-supported e-mail-dubbed pEa mail-to its 20,000 members across the country. Ad rates for banners inside the e-mail messages range from 12 cents to 75 cents per click-through, depending on ad sophistication. Separately, the company named Two Way Communications, Chicago, to handle ad sales.
Ziff-Davis Publishing Co. and SpotMedia Communications are creating an online content production company covering computer gaming and videogames. Ziff has a majority share in the new company; SpotMedia will manage it. Ziff plans to merge its gaming brand content with SpotMedia's sites GameSpot (http://www.gamespot.com) and VideoGameSpot (http://www. videogamespot,com).
DoubleClick Network named Bob Mahon Midwest account executive, based in Chicago, from VP-Midwest regional ad sales manager at CNN. ... NBC is creating Intercast content for three programs: one game a week of NFL football; "Dateline NBC"; and "Homicide."
DISCUSSION OF THE WEEK
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