INTERACTIVE;BULLETIN BOARD;PATHFINDER SETS SUBSCRIPTION LAUNCH;MORE WOES AT COMPUSERVE;WCJ SEES INTERACTIVE REVENUE BOOST;JOB SERVICE TARGETS AD INDUSTRY;WARNER BACKS ONLINE CONTENT STUDIO

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Time Inc.'s Pathfinder Personal Edition will launch on Nov. 18 on the Web, with a $1 million to $2 million print, TV and online ad campaign from Fallon McElligott, Minneapolis, said Maurie Blue, director of consumer marketing for the product. The paid, personalized service will be available free to CompuServe subscribers as part of a licensing deal with CompuServe and Open Market.

CompuServe Corp. said its fiscal second quarter loss will be in the 22 cents to 27 cents per share range rather than the expected 10 cents to 15 cents. The company said the delayed launch of the CompuServe 3.0 interface may have contributed to the drop. Separately, Tom Cullivan, director of advertising, resigned to become director of marketing services at Sterling Commerce. No replacement has been named.

Wunderman Cato Johnson expects interactive work to account for 12% of total revenue in 1996, said Hal Zwick, exec VP-director of marketing communications services. That means the agency will bring in about $12 million from interactive work, from its expected $100 million in 1996 revenue.

Arden, a St. Louis start-up company, has created an online job search service for the advertising industry. For $15 per month, subscribers to Arden (http://www.arden-inc.com) can post their resumes, work samples and job interests anonymously. Potential employers-mainly members of the American Association of Advertising Agencies-can search for prospective candidates and then initiate confidential e-mail conversations with selected individuals who choose to reveal their names.

Warner Bros. last week launched CyberStudios, an Internet content production studio. The unit will be headed by Steven Koltai, a former Warner Bros. senior corporate strategist and Warner Bros. Interactive Entertainment founder. Functioning similar to a TV or movie production studio, CyberStudios will draw on a stable of more than 50 Internet developers to offer content production for marketers and Web publishers. Clients include DirecTV*International and RecoveryNet Interactive.

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