Web bookseller Amazon.com split with CKS Partners, Portland, Ore., and is reviewing eight shops for its $1 million to $3 million offline ad account. Agencies competing are: Blazing Paradigm, Foote, Cone & Belding, J. Walter Thompson USA, Saatchi & Saatchi Advertising and Young & Rubicam, all San Francisco; Dailey & Associates, Los Angeles; dGWB Advertising, Irvine, Calif.; and Elgin DDB, Seattle. Online advertising will be handled in-house and by McMahon & Associates, San Francisco, formed by Michael McMahon, a former Anderson & Lembke media executive. "We decided that we needed an agency that really understood the direct response nature of the medium," said Leslie Koch, Amazon's VP-marketing.
Electric Minds (http://www.minds.com) launches today with Netscape Communications Corp. and Sun Microsystems as the site's first sponsors. Under the chat-based site's sponsorship model-which allows for up to eight sponsors-executives from Netscape and Sun can participate in chat sessions alongside the site's regular users. Advertisers pay $60,000 for a three-month sponsorship.
Cyber Promotions, Philadelphia, has asked a U.S. District Court for an injunction against America Online, which offers e-mail blocking software that Cyber Promotions claims is a violation of federal antitrust law. Both AOL and CompuServe filed motions against the company earlier this year, alleging its software was used irresponsibly to harass members of those online services with electronic junk mail. Cyber Promotions markets an inexpensive e-mail harvesting software called Floodgate that facilitates mass electronic mailings.