INTERACTIVE;BULLETIN BOARD;AT&T DOWNTOWN DIGITAL GETS OFFICIAL SENDOFF;I/PRO ADDS LINEUP OF WEB TRACKING TOOLS;MEDIA COMPANIES PACK ELECTION-THEME SITES;AMERITECH'S NET PLANS SET BACK;PEOPLE MOVING;OTHER NEWS:

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AT&T this week formally unveils Downtown Digital, a World Wide Web content developer led by President Vinnie Grosso (http://www.dtd.com). Downtown Digital has created several "programs," including an NFL trivia game called Two Minute Warning and a baseball trivia game called Bullpen Ace. The studio also will create content for AT&T's WorldNet and Interchange platforms. It plans to hire an outside rep firm to handle ad sales.

Internet Profiles Corp. and net.Genesis are marketing I/Analysis, a $3,000 stand-alone software product for sites to measure traffic. Unlike I/Pro's I/Count and I/Audit, sites can keep the data instead of sending it in to be processed. Additionally, I/Pro Chairman Ariel Poler said the company soon will release a more sophisticated version of I/Audit that depends less on estimates and more on actual counting.

CNN and Time today launch AllPolitics (http://www.AllPolitics.com), an online news service dedicated to election and political coverage. Time Warner's Pathfinder sales staff and CNN will sell sponsorships on the site. Michael Riley, a Time political correspondent based in Washington, serves as the site's executive producer. Separately, ABC News and Washington Post Co.'s Digital Ink and Newsweek next week take the wraps off of ElectionLine, their Web site at http://www.electionline.com. The two companies are selling one-year ad packages that range from $145,000 for 5 million impressions up to $265,000 for 10.65 million impressions.

Ameritech Corp. postponed the launch of its Internet content service until yearend. It had been expected to launch this month. "We've decided to broaden both the content and the geographical reach of the service," said Richard Notebaert, chairman-CEO.

Kevin Nolan was named VP-marketing and customer operations at Time Warner's Full Service Network, from senior VP-operations for Time Warner Cable's international division....Jim Manzi, former president of Lotus Development Co., was named president-CEO of Industry.Net, a business-to-business online marketplace (http://www.industry.net).... Prodigy named William J. Lansing to the new post of exec VP-chief operating officer. Mr. Lansing had been a partner at management consultancy McKinsey & Co.

Kiplinger's Personal Finance Magazine opened a Web site at http://www.kiplinger.com.....SportsTicker will provide sports news for IBM's infoMarket service (http://www.infomkt.ibm.com)....General Electric Co. will sell its GEnie online service to Yovelle Renaissance Corp., a New York investment company.

E-mail Interactive Media & Marketing Editor Debra Aho Williamson at imm@adage.com, or Associate Editor Kim Cleland at Kimcleland@aol.com.

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