INTERACTIVE;BULLETIN BOARD;AT&T INTERCHANGE SERVICE OPENS WITH A WHIMPER; MONEY WOES HIT MEDIO MULTIMEDIA; NEW ON THE 'NET;DEALERNET AUTO NETWORK ACQUIRED; AT&T INFOMERCIAL TOUTS INFO HIGHWAY;

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AT&T's Interchange is looking a lot more like a publishing platform and a lot less like an independent, branded online service. The Minneapolis Star Tribune became the first content provider to offer an Interchange service last week, which the newspaper is marketing only to its own customer base. Other content providers have delayed introduction of their areas. Because of the slow start, ads won't appear on Interchange until at least the fall and then only in a central news area and in individual content areas.

Medio Multimedia, a Seattle publisher of CD-ROM titles, is hoping to secure a deal as early as this week that would keep the struggling company afloat.Medio, funded in part by interactive investor Paul Allen, laid off 40 of its 75 employees, halted production of all CD-ROM titles and decreased the frequency of its CD-ROM "Medio Magazine" to every-other-monthly from monthly. "Our staff has been working without pay for the better part of the month," said President Steve Podradchik.

The American Stock Exchange became the first U.S. stock market to have a home on the World Wide Web (http://www.amex.com). The site offers a daily market summary, information about equity options and derivative products and other AMEX news. Ticketmaster Corp., meanwhile, is offering ticket prices, seating charts and concert information (but not selling tickets) at its site (http://www.ticketmaster.com). And the venerable Life is taking its pictures online at http://pathfinder.com/Life/lifehome.html.

Reynolds & Reynolds Co., Dayton, Ohio, acquired Dealer Internet Services Corp., the Lynn-wood, Wash., operator of DealerNet, a Web network linking car buyers and sellers (http://www.dealernet.com). DealerNet has 21 dealer subscribers in six states. Reynolds, provider of integrated information management systems to dealers, plans to expand DealerNet to dealers and consumers nationwide.

AT&T is taking its push for local telephone service competition directly to the consumer with a 30-minute infomercial that began airing yesterday in 20 cities. The infomercial, called "The Street You Live On-The Information Superhighway and You," includes four commercials pushing AT&T's viewpoint on pending telecommunications legislation.

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