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"Sporting News" unveils redesign; adds sponsors

The Sporting News, a Times Mirror property, last week secured three major advertisers for its redesigned site: Microsoft Corp., DirecTV and Lead Dog Stats. Among the enhancements at the site ( are customization features that let users track their favorite of 700 sports teams. The site also added a feature called "The Ultimate Roadtrip" in which two MIT students will travel the country visiting baseball games and recounting their adventures online.

JWT Detroit eases interactive plans

The Detroit office of J. Walter Thompson USA will continue to use interactive resources within the WPP Group rather than rebuild its own interactive unit that could be used by all JWT offices, said Peter Schweitzer, JWT president of the Americas. Since shuttering its online marketing division earlier this year, JWT Detroit has used WPP's JWT Direct, New York, and WPP Co., Washington. "The days are pretty much gone when we can invest in [specialty units] for the sake of investing," Mr. Schweitzer added.

Omnicom increases stake in Think News Ideas

Omnicom Group increased its stake in Think New Ideas last week when it folded the assets and 25-person staff of Fathom, Los Angeles, into the interactive agency's Los Angeles office called Think West. The move boosts Omnicom's stake in Think New Ideas to 19%. Larry Kopald, Fathom's managing partner and executive creative director, was named chief creative officer of Think West. Think New Ideas clients include Anheuser Busch Cos., Chrysler Corp., Coca-Cola Co. and Avon.

Hollinger launches Chicago newspaper site

Chicago Sun-Times owner Hollinger International unveiled a major Chicago-area site called the Chicago Newspaper Network Online ( In addition to the Sun-Times, the site will link to some 70 local newspapers published by Hollinger, including the Chicago-based Pioneer Press and Star newspapers. The site features customizable e-mail editions of the newspapers and the ability to search through the classified sections of member newspapers.

Other news:

CompuServe reported losses of $119.8 million on revenues of $842 million for the fiscal year ended April 31, 1997. It also reported close to a 9% loss in domestic subscribership on its flagship service. . . . International Data Group unveiled the Global Web Advertising Network, a service that provides a central means to purchase advertising across IDG's 140 Web sites worldwide.

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