BPA International's Web auditing practice is picking up steam. The company will audit Mecklermedia Corp.'s iWorld site (http://www.iworld.com) and is conducting a test audit for Ziff-Davis Publishing Co.'s ZD Net (http://www.zdnet.com). The latter scenario is worth watching; Ziff has a long-term contract with Internet Profiles Corp. Ziff says the B PA test, involving June site traffic data, doesn't conflict with its I/Pro contract, but Alan Phillips, Ziff director of Internet operations, said the company is seeking a "fresh look" at its data.
Online travel information provider Travelocity (http://www.travelocity.com) has chosen five finalists for its $5 million to $7 million print and online ad review. They include: SiteSpecific, New York; incumbent Meyer & Johnson and DDB Interactive, both Dallas; and Foote, Cone & Belding Technology Group and Saatchi & Saatchi Advertising, both San Francisco. A decision is expected in early September.
John Williams has resigned as publisher of Slate less than two months after Microsoft Corp. launched the online magazine (http://www.slate.com). Mr. Williams was named brand development director at Starbucks Coffee Co. where he made contacts when negotiating a distribution deal for Slate's print edition. Rogers Weed, a Microsoft group product manager who retired after last year's Windows 95 launch, will return as Slate's new publisher Sept. 3.
A slew of major Web media companies, ranging from The Wall Street Journal to Discovery Channel to Ziff-Davis' ZD Net, have agreed to participate in a cable Internet service from At Home Corp. The agreements with the 60-plus companies represent a major endorsement of @Home, whose backers include T ele-Communications Inc., Comcast Corp., Cox Communications and Kleiner Perkins Caufield & Byers. @Home, currently testing in Sunnyvale, Calif., will expand to at least three additional markets later this year.