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INTERACTIVE;BULLETING BOARD;WSJ' ONLINE EXPECTS SUBSCRIBERS TO DOUBLE;CLICKSHARE SEEKS FUNDING, NEW BOARD;COMPUSERVE TO BRAND INTRANETS FOR CUSTOMERS;INTERACTIVE GROUP OPENS IN GREAT LAKES;NEW MEDIA STARTUP TAKES SOFTWARE DOWNTOWN; OTHER NEWS

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`The Wall Street Journal Online next year is expected to double its paid subscriber base from its current level of close to 50,000, said Peter R. Kann, chairman and CEO of parent Dow Jones & Co. at last week's Paine Webber Media conference. The figure could be higher if there is a high conversion rate from a group of 100,000 controlled subscribers paid for by Microsoft Corp., but he is planning for most of them to drop off. While the site (http://wsj.com) is still expected to lose money next year, Mr. Kann predicts it will be "breaking even or making a small profit" in 1998.

Clickshare Corp., Williams-town, Mass., which markets micro-payment technologies for content sites, saw a turnover of board members last week amid sniping that the company needs a more tech-savvy staff. The company plans to seek $5 million in venture funding under the new board, which had not been named at press time. At least one of four publishers that tested Clickshare technology, The Christian Science Monitor, has decided to work with IBM Corp. instead.

CompuServe is working with at least a dozen marketers, including NEC and Gateway, on marketer-branded intranets. CompuServe plans to sell advertising into the intranets as an extension of ad buys available on core service CSi and the forthcoming CompuServe for Business.

The Detroit area's new Great Lakes Interactive Marketing Association attracted nearly 40 interactive marketing pros at its first meeting in Detroit last week. The group focuses on interactive marketing principles, said temporary chairman Brad Carse, an interactive manager at J. Walter Thompson USA, Detroit. It holds its second meeting Jan. 9 at noon at C-E Communications, Warren, Mich.

New offline delivery company inCommon (http://www.incommon.com) launches a product called Downtown today. The San Mateo, Calif.-based startup has signed up 20 sites to use its personalization and Webcasting software, including The New York Times and Sportsline. Publishers pay a one-time fee of $10,000 for the software.

Hearst New Media and Microsoft Network are collaborating on an office-themed soap called @Watercooler to run beginning March 10 on the network. . . . . Netscape Communications Corp. formed marketing alliances with five Baby Bells to distribute its Navigator browser to each of the Bells' Internet access customers.

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