CIM was one of the first regularly scheduled events on the interactive marketing circuit, started by Andrew Batkin and his Interactive Marketing Inc. company. Japanese investor Softbank acquired a stake in IMI earlier this year and merged it with two other companies to form Softbank Interactive Marketing.
Now Softbank Expos, a conference arm of Softbank, will manage all but one of the conferences IMI had once produced. The newly renamed company, SIM, will focus all its attention on online media sales, Mr. Parkhill said.
Separately, a plan to produce a publication called Interactive Marketing has been shelved, Mr. Parkill said. SIM instead will put out a quarterly title with a circulation of 20,000 in the U.S. and 5,000 in Europe. Most of the circulation will go to Softbank clients or prospective clients.
Copyright October 1996 Crain Communications Inc.