Feb. 2-4: Web Advertising '98, Marriott World Trade Center, New York, presented by Thunder Lizard; premier sponsor Advertising Age and corporate sponsors InterMedia and SRDS. Three days of in-depth information on how to make Web advertising work, with sessions on how to find the best sites for your ads; measure and analyze ad response; create Web banners that pull; increase click-through response rates, build branding and increase site traffic. For more information go to www.thunderlizard.
com/webad.html, or call Thunder Lizard (800) 221-3806.
Feb. 11-13: N:E:W: Networked Entertainment World Conference, Beverly Hilton, Beverly Hills, Calif., hosted by ZD Comdex & Forums and the American Film Institute. This event is aimed at interactive entertainment, computer and communications professionals and will discuss how the Internet will play a role as a mass consumer medium. Call (800) 652-2578 or go to www.newconference.com.
Feb. 16-17: Conference on Electronic Marketplace & Economics, University of Texas, Austin. Co-sponsored by the university's Center of Research in Electronic Commerce and IBM's Institute for Advanced Commerce, the meeting will focus on the electronic marketplace. Discussions will include pricing, payment systems, product choice and market competition. For more information go to http://cism.bus.utexas.edu or call (512) 471-8879.
March 1-5: Hambrecht & Quist's Planet.wall.street Snowbird Conference, Cliff Lodge, Snowbird, Utah. This conference explores consumer and enterprise opportunities on the Internet, with access to Hambrecht & Quist Internet Research. Fax (415) 399-4529 or go to www.hamquist.com.
March 4-6: Jupiter Communications' Consumer Online Services conference: Internet Strategies for Mainstream Media, Sheraton New York Hotel & Towers, New York. Speakers include Steve Case, chairman & CEO of America Online. Call (800) 488-4345 or e-mail firstname.lastname@example.org.