Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Disney online, the Internet arm of Walt Disney Co., expands today to add new content and channels designed to go beyond the typical corporate promotional Web site.

Users at www.disney.com will now find four channels-Today @ Disney, Family, Kids and Shop-on a navigational pad on the home page and in a left-side column that runs throughout the site.

Today @ Disney contains similar information to the former Disney.com site, such as daily news and the latest information on books, movies, TV, theme parks and other Disney venues. A new section on the site is Disneyana, about trivia, collectibles and other fan interests.

Family uses content from Disney's stand-alone product Family.com, launched last December, that caters to working parents with general-interest areas such as food, education and other topics.


Kids is a free sampling of Disney's Daily Blast, a paid online service for kids. Shop is an expanded selling Disney merchandise.

Advertising at Family.com and Daily Blast is sold out for now. "For advertisers on the Internet, the standard blockade has been that they want to be comfortable and Disney offers that comfort," said Scott Schiller, new VP-advertising at

Most Popular
In this article: