NEW INTERACTIVE EDITOR FOR AD AGE

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NEW YORK-Effective Feb. 1, Valerie Mackie will become Advertising Age's interactive editor at large, a newly created position. Scott Donaton will succeed her as editor/Interactive Media & Mar-keting. Mr. Donaton, now Ad Age's deputy bureau chief in New York and senior reporter, will be based in Chicago, where the weekly interactive section is produced. Debra Aho continues as associate editor on the section.

The moves accommodate Ms. Mackie's request for part-time status so she can work on a new publishing property she is developing, independent of Crain Communications Inc., which publishes Ad Age. Ms. Mackie's part-time status, however, will enable her to carry out a number of Ad Age projects related to interactive marketing.

Said Editor Fred Danzig: "Having gotten our Interactive Media & Marketing section up and running so superbly, having it generate so much interest and excitement and also introducing Ad Age's Prodigy edition, Valerie feels ready to take on another, more personal, challenge-a publishing venture of her own. So, with deep regret, we must respect her wishes and go along with her request."

Ms. Mackie will announce de tails of her new business later.

Closely connected to the interactive section as a reporter through his coverage of the publish ing industry and on-line services, Mr. Donaton will also have primary responsibility for Ad Age's current and future on-line editions and pro grams. His participation in day-to-day editorial planning will grow as a result of this promotion. A successor as New York deputy bureau chief will be announced soon.

Ms. Mackie, who served as AA's managing editor from 1987 until October 1993, when she was named to her present post, was instrumental in developing the publication's coverage of environmental marketing, its Green Market Summit meetings, the graphics redesign and the Interactive Media & Marketing section that she introduced and headed.

Before becoming managing editor, Ms. Mackie was a senior editor in the international department and before that managing editor of Pensions & Investments, another Crain publication. She received her bachelor of journalism degree from the University of Missouri in 1973.

Mr. Donaton has been a senior reporter at Ad Age since January 1993, specializing in coverage of the magazine industry and interactive media. He joined the New York bureau in August 1987 as a part-time editorial assistant. At the time, he was an undergraduate at St. John's University in Queens, N.Y. He became a full-time Ad Age reporter upon graduating magna cum laude in June 1989, and in October 1989 was assigned to the magazine beat.

He was promoted to the added duties of deputy bureau chief last October, when Senior Reporter Pat Sloan became New York bureau chief.M

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