INTERACTIVE: EXCITE READIES BUDDY FEATURE: 'FORBES' LAUNCHES SITE WITH $1 MIL AD SUPPORT: EARTHLINK, COMPUSERVE HALT CYBER PROMOTIONS: FOUR11 TO PARTNER WITH BABY BELLS: PEOPLE MOVING: OTHER NEWS:

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Excite today unveils Excite PAL, a "personal access list" that can be downloaded from Excite's people & chat channel (www.excite.com). Similar to America Online's Buddy List, the service allows users to identify other friends and colleagues-who have also registered for PAL-who are currently online. The service will be ad-supported and will allow marketers to target ads demographically.

Forbes' Digital Tool (www.forbes.com) launches today with more than $1 million in advertising commitments from sponsors including BMW of North America, Fidelity Investments and Intel Corp. The site will showcase digital publishing tools and will offer original content that's updated daily.

Internet access provider EarthLink Network won a lawsuit filed in the Los Angeles Superior Court preventing Cyber Promotions, a bulk e-mailer, from sending its messages through EarthLink's system. Also, CompuServe and Cyber Promotions have signed a consent agreement that prohibits Cyber Promotions and any of its customers from sending any unsolicited e-mail to CompuServe subscribers.

Four11 Corp. will soon provide access to the Internet yellow pages of Nynex, U S West, Ameritech, BellSouth, Pacific Bell and SBC Communications from its Web site (www.four11.com). Four11's telephone and e-mail directories will also be incorporated into each RBOC's online directory.

Jed Savage was named VP-director of sales at CBS Sports-Line, from VP-director of sales at Juno Online Services. . . . Kevin C. Clark to president-CEO of Poppe Tyson, New York, from chairman of Cross Country Staffing. Fergus O'Daly remains chairman but reports to Mr. Clark. . . . Michael Golden was named VP-director of Organic Online's new New York office, from VP-director of interactive programming at Bates Worldwide, New York.

Bell Atlantic today launches its InfoTravel service in eight Chicago hotels.with more than 50 local advertisers. . . . Ziff-Davis this quarter launches a cable channel, ZDTV: Your Computer Channel, with 11 charter sponsors including IBM Corp. and Microsoft.

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