magine Publishing today launches the Imagine Games Network, a series of Web sites that link together online versions of the publisher's magazines as well as 10 affiliate sites run by gaming enthusiasts.
The site (http://www.
imaginegames.com) carries traditional ad banners, which sell for $30 to $50 per thousand impressions, but also features a unique ad package from Lifesavers Co.
Lifesavers purchased a three-year, $1 million-plus sponsorship of the Ultra Game Players site (http://www. ultragp.com) for its Gummi Savers.
Among other things, Lifesavers offers an opportunity to download a copy of "Chomp," the marketer's videogame.
Other advertisers include Sony Corp. of America and Acclaim Entertainment.