Interactive Imaginations and SegaSoft signed an agreement under which Interactive will represent ad sales on SegaSoft Web sites and the software company will use Interactive's ad serving and demographic targeting capabilities. Interactive, creator of the Riddler
Web site, also formed a new advertising network, dubbed the Interactive Imaginations Network, to offer advertising capabilities to premium sites. Interactive currently operates the Commonwealth Network for emerging sites. SegaSoft is a joint venture of CSK Corp. and Sega of America.
Copyright November 1996, Crain Communications Inc.