Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Interactive Imaginations, SegaSoft team

Published on .

Interactive Imaginations and SegaSoft signed an agreement under which Interactive will represent ad sales on SegaSoft Web sites and the software company will use Interactive's ad serving and demographic targeting capabilities. Interactive, creator of the Riddler Web site, also formed a new advertising network, dubbed the Interactive Imaginations Network, to offer advertising capabilities to premium sites. Interactive currently operates the Commonwealth Network for emerging sites. SegaSoft is a joint venture of CSK Corp. and Sega of America.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: