Interactive agency Beyond Interactive, Ann Arbor, Mich., announced marketing agreements with First Alliance Corp., a consumer finance company, and Petstore.com, an online source for pet supplies. Beyond Interactive will design and launch First Alliance's Internet advertising campaign that will build on company's direct mail and telemarketing channels. For Petstore.com, Beyond Interactive will run a summerlong interactive campaign. The first phase of the campaign includes media, creative, online promotions, affiliate programs, permission marketing, and ad serving. Later phases will expand buys on specific sites and further develop to include affiliate programs and permission marketing elements.
Copyright June 1999, Crain Communications Inc.