Beyond Interactive, Ann Arbor, Mich., will integrate Comet Systems' Comet Cursors, a free plug-in, into many of its clients' campaigns. Comet Cursors changes the appearance of a Web surfer's cursor from the traditional arrow or hand symbol to any image or animation. Petstore.com will be Beyond Interactive's first client to integrate Comet Systems' cursors into a campaign. In addition, San Francisco-based @once.com will provide Beyond Interactive its industry-leading permission marketing capabilities. @once.com specializes in interactive direct marketing, focusing on the analysis, segmentation and profiling of customer data to drive personalized targeted Web-based advertising and marketing promotions.
Copyright July 1999, Crain Communications Inc.