Leslie Laredo, VP-marketing for Softbank Interactive Marketing, has left the company, President Ted West confirmed. SIM was formed earlier this year as a combination of three companies: Interactive Media Sales, Network 1.0 and Ms. Laredo's company. Ms. Laredo declined to comment on her plans.
Procter & Gamble Co. this fall will test a prepaid card that offers five free days of online time. The card, developed by Interactive Media Works in conjunction with SmartTel and Netcom, will be distributed to students that have interviewed with P&G. Users of the card are automatically taken to a P&G greeting page on the Web and P&G's careers site (http://www.pg. com/careers).
Ameritech Corp. today begins selling advertising on its electronic Yellow Pages, which are scheduled to bow on the Web in October. Rates range from $49 a year for a basic listing to about $6,000 per year for a premium site. Ameritech Yellow Pages will be part of a larger Internet access and content product the carrier plans to introduce within the next month.
NPD Group's PC-Meter reported that Netscape, America Online, Yahoo!, WebCrawler and Excite are the most trafficked sites according to its latest Sweeps data. Big gainers in audience for the quarter include MSNBC and Olympic-oriented sites. Separately, more Internet users are surfing via an Internet service provider instead of an online service, according to research company Odyssey. Only 35% of the 2,000 consumers surveyed said they used a commercial service to access the Net, down from 54% six months ago.
WebGenesis, Ithaca, N.Y.-based creator of Web community The Globe (http://www.theglobe.com), named Susan Berkowitz its director of advertising and marketing; she was most recently VP-director of media ventures at Spin magazine....Kiplinger's Online and Entrepreneur tapped WebRep, San Francisco, for Web ad repping duties.