×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Interactive Marketing Institute opens

Published on .

Washington-based Interactive Marketing Institute, a new consortium of businesses dedicated to researching consumer behavior, unveiled plans to solicit new members. Sponsorship costs are $20,000 annually; charter sponsors pay $5,000 per year. Sponsor companies get a custom intelligence report of interactive coverage culled from 700 publications and will collaborate on research and development of new media.

AT&T, R.R. Donnelly & Sons, Deloitte & Touche, Oracle Corp., Intel Corp., Time Warner and U.S. News & World Report have joined the organization. On the agenda: a March conference and publication of guidelines for effective Web site use.

In this article:
Most Popular