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Interactive Marketing Institute opens

Published on .

Washington-based Interactive Marketing Institute, a new consortium of businesses dedicated to researching consumer behavior, unveiled plans to solicit new members. Sponsorship costs are $20,000 annually; charter sponsors pay $5,000 per year. Sponsor companies get a custom intelligence report of interactive coverage culled from 700 publications and will collaborate on research and development of new media.

AT&T, R.R. Donnelly & Sons, Deloitte & Touche, Oracle Corp., Intel Corp., Time Warner and U.S. News & World Report have joined the organization. On the agenda: a March conference and publication of guidelines for effective Web site use.

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