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INTERACTIVE MEDIA & MARKETING;AD AGE: CYBERCRITIQUE OF THE WEEK

Published on .

Milking the Web

WHY MILKhttp://www.whymilk.com

WHAT'S THERE: Don't know enough about this favored dairy product? Haven't seen enough of the stars sporting milky mustaches? Then come to the Why Milk Web site and converse with the Milk Mystic (who claims to be difficult to stump) and download a screen saver of the celebrity milked

mugs.

WHO CREATED IT: Poppe.com, New York (http://www.poppe.com)

`Wired' Gore finally online

CLINTON/GORE 96

http://www.cg96.org

WHAT'S THERE: Now that Ken Griffey Jr. has his own (unofficial) presidential page, it's about time the encumbent and his "wired" running mate Al Gore hit the Web. Nothing too surprising here: bios of Clinton, Gore and their wives, planks from their platform and some digs at "Citizen Dole." The most interesting innovation is the America's Home Page project, which aims to create "a compendium of text, pictures and multimedia pertaining to the Clinton/Gore '96 candidacy, made entirely of submissions from supporters across America."

WHO CREATED IT: Kaufman Patricof Enterprises, New York (http://www.

kpe.com)

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