INTERACTIVE MEDIA AND MARKETING;;ADVERTISING AGE QUICK HITS; DELTA TAKES OFF;PUTTERING ABOUT DURACELL

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Delta Air Lines

http://www.delta-air.com

What's there: Fare deals, flight schedules, Delta news and an area called Gateways that will soon have news, weather, sports and travel information for selected cities. There's also a Concentration-like game that uses bag tags from airports around the world and an instant lottery game where you can win free trips. It's a pretty handy site if you want to compare prices and schedules. The games, in Delta's own words, are just "plane" fun.

Who created it: Modem Media, Westport, Conn. (http://www.modemmedia.com)

Address: http://www.duracell.com

What's there: Inside scoop on-you guessed it-AA, AAA, D, C and 9-volt batteries. There are also profiles of the Puttermans (Duracell's TV advertising family); a history of Duracell advertising; toy surveys; and contests. Although we think the Puttermans are the most annoying family on TV, the Duracell site is somewhat entertaining with its contests, friendly profiles and playful tidbits. Heck, we even learned some useful information about batteries.

Who created it: SiteSpecific, New York (http://www.sitespecific.com)

Roadkill

Oliver North is "Bringing Common Sense to the Internet" at http://www.northamerican.com. Mr. North points us to his favorite spots on the Web, like the National Rifle Association, the Central Intelligence Agency and the Christian Coalition. He can even make sense of the Vietnam War-if you buy the $24.99 video detailing his recent visit to Vietnam, where he "met his former enemy face-to-face."

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