America Online unveils its Global Network Navigator Internet service today at the Internet World show in Boston. AOL had planned to launch the service in August to draw attention away from Microsoft Network but postponed the announcement. Also at Internet World, Prodigy introduces its own Web-based service and Yahoo plans to release the names of 10 new advertisers.
American Honda Motor Co. and agency Rubin Postaer & Associates, Santa Monica, Calif., hope to get more than 20% of the 1,000 U.S. Honda dealers to open Web sites by the end of the '96 model year. The sites would be linked to Honda's corporate site, which opened earlier this month at http://www.honda.com....Kellogg Co. is adding Snap, Crackle and Pop-its Rice Krispies spokescharacters-to the World Wide Web at http://www.kelloggs.com. The site was developed by Magnet Interactive Communications, Washington, with Kellogg agencies Leo Burnett USA and J. Walter Thompson USA, both Chicago.
AT&T Business Network-the first content product from AT&T New Media Services-launches today, offering an online information service for business professionals with links to the Web.... America Online created a gateway to its service from the Web (http://www.aol.com), where surfers can check out AOL's tools and download software....CompuServe introduced CallingAll Card, allowing members to make a toll-free telephone call for access to e-mail, stock quotes and daily news....Landmark Communications' Weather Channel will create interactive content for Time Inc. New Media's Pathfinder Web service and News Exchange on Time Warner's Full Service Network in Orlando.